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Reducing global production and consumption of animal products 50% by 2050 

by encouraging consumers to choose plant-based alternatives to combat the climate crisis and safeguard animal welfare.

Nutrition

Our food choices has a direct impact on the lives of animals, our health and the planet as a whole.

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3R's

Reduce, Refine, Replace

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Recipes

Delicious & animal friendly recipes

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Climate and animal welfare 

By choosing to eat less meat, you can make a difference

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 #LIVEKINDER

Climate friendly food pledge 

take the pledge