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WE CAN ALL #LIVEKINDER 

12.11.2020

Stop fur farming

Stopping fur farming to end the millionfold suffering of wild animals and prevent the emerge and spread of zoonoses.

Fashion is looking great and feeling good. Every purchase is a chance to wear your values, and to reward brands for how they care for animals.

Together, let’s make animal protection a fashion priority by wearing it kind.

Our vision is a world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion.

THERE'S PLENTY OF FUR-FREE FASHION 

The fur free retailer tells you where

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STOP THE FUR INDUSTRY!

Call on policymakers and the fashion industry to finally act!

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THEY NEED US TO #LIVEKINDER

Wear it kind - Together, we can drive an animal-friendly fashion future.

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SHOP RESPONSIBLY 

Real or fake?
How do you tell the difference?

FIND OUT

IS YOUR FAVOURITE BRAND FUR FREE? 

Nominate your favourite shop to become a Fur-Free Retailer

Nominate now

FUR FREE RETAILER PROGRAMME

We can help you to locate guaranteed fur-free fashion.

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JOIN FUR FREE RETAILER PROGRAM

Do you have a fashion company and would like to be certified as guaranteed fur free?

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IS YOUR FAVOURITE BRAND FUR FREE?

Nominate your favourite shop to become a Fur-Free Retailer

Nominate now