Midwinter is here and what are you going to wear?
Dressing sustainably and animal cruelty-free while being trendy can be easier than you think, but what does it take?
You don’t need to be a fashion activist to make better ethical fashion choices while sticking to the trends.
Just as those models and designers on the catwalks of the world stick to a few basic principles, here in the South African midwinter, you can follow our tips to make your wardrobe cruelty-free, while turning heads your way:
Once you have these trendy items, the trick is to style them to suit your personality and lifestyle. Below are a few styling tips that can help you along the way :
- The golden rule: Before you go out to make trips to the shops, investigate what is already in your wardrobe and got you heaps of compliments. Your best ethical alternative to what is in the shops is that sustainable back-to-basics items already in your own cupboard. Dressing better with the clothes you have is ethically so rewarding. Our guide shows you how to spread this fashion kindness.
- Stick to the rule of thumb: Buy something that will last longer so that you need to buy less. Shop kind to Wear It Kind. See our blog of the 21st of June (Click Here). Make this easy for yourself and join our FOUR PAWS pledge.
- The vintage rule: Buying second-hand clothing is great for your wallet, the environment and ultimately animals. Pre-loved threads have a great vibe if you can synchronise it with the fashion of the time. At present it is back-to-the-nineties with fashion and that is great for everyone who loves vintage shops.
- Keep to having that one timeless Outfit of the Day that you can rely on for all big dress-up events. This step will make sure that you do not clog up your wardrobe with endless formal outfits that will only make your carbon footprint bigger.