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The FOUR PAWS Atlas Challenge

FOUR PAWS is taking companies in the food industry to drive consumption down while increasing plant-based options. With billions of animals being farmed globally in terrible keeping conditions, contributing to the climate crisis, deforestation and the environmental degradationit’s time for key players in the industry to step up and put sustainable food strategies on their agenda to become progressive planet-savvy pioneers. 

What FOUR PAWS is asking:

FOUR PAWS is asking companies to take responsibility for their impact on the planet and play a positive rather than destructive role. Companies are beginning to do this by diversifying the food they offer, reducing the quantities of meat and increasing plant-based food and innovative products. But for companies to have a truly positive impact, such steps need to happen at a much bigger scale.

We expect action and progress from the food industry within the following categories: 

  • Diversifying their product range to decrease their meat and fish* offerings,
  • Implementing marketing strategies that eencourage increased consumption of plant-based foods and other innovative meat and fish substitutes
  • Setting long-term strategies
  • Setting concrete commitments towards reducing meat as part of their policy/Corporate Social Responsibility (CRS), where the reduction of meat is not replaced with an increase of fish

Over 80 billion farm animals1 and an estimated 300 to 770 billion fishes and crustaceans2 are farmed for food each year which involves a massive amount of animal suffering and damage to the environment. By assessing the level of effort of industry players compared to their competitors, we would show companies where they stand and encourage them to reassess their policies.  

With meat production contributing to the climate and farmed animal crisis, industries hold a powerful key to deciding the fate of millions of farmed animals and the planet.

*fish = including all types of shellfish & marine animals

It’s time for the food industry to take action

 and stop contributing to the destruction of the planet!

Ask them now!


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If you have any questions or would like more information, please contact us at: TheAtlasChallenge@vier-pfoten.org 

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