Atlas Challenge – Fast-Food Chains

Fast-Food Chains

How are the fast-food chains* performing when it comes to meat and fish reduction and increasing plant-based food?


The demand for plant-based options is increasing. Concerns surrounding sustainability, health and animal welfare are helping to drive the plant-based sector and, as a result, fast-food chains are under pressure to diversify their menus.  

FOUR PAWS conducted a ranking depicting the level of effort and performance of some of the international and national fast-food chains on sustainable and innovative food strategies. Are they taking the necessary steps to reduce the amount of meat and fish offered and are they stepping up their game to increase plant-based and innovative meat alternatives?  

dean&david and Domino’s Pizza Germany have both signed the commitment towards meat and fish reduction. Will the rest follow suit? 

See how your favourite fast-food chain compares to the rest. 

*The selected fast-food chains (which are part of the quick-service sector) for this ranking were chosen based on the condition that they offer ‘food on the go’, including meat and / or fish products, with a brand image that is nationally and / or internationally recognised for their mainstream presence. 

dean&david Logo

dean&david (DE, AT, CH) - 68%

Pret A Manger Logo (UK)

Pret A Manger (UK) - 67%

Pizza Hut Logo

Pizza Hut (UK) - 60%


LEON (UK) - 58%

KFC Logo

KFC (UK) - 54%

Nando's Logo

Nando's (UK) - 48%

Starbucks Logo

Starbucks (UK) - 48%

Burger King Logo

Burger King (UK) - 45%

Domino's Pizza Logo

Domino's Pizza (DE) - 45%

Domino's Pizza Logo

Domino's Pizza (UK) - 45%

KFC Logo

KFC (DE) - 44%

McDonald's Logo

McDonald's (DE) - 44%

Taco Bell Logo

Taco Bell (UK) - 42%

Burger King Logo

Burger King (DE, AT, CH) - 43%

Pizza Hut Logo

Pizza Hut (DE) - 43%

Starbucks Logo

Starbucks (DE) - 41%

Subway Logo

Subway (UK) - 38%

Starbucks Logo

Starbucks (CH) - 39%

KFC Logo

KFC (CH) - 38%

Holy Cow Logo

Holy Cow! (CH) - 38%

McDonald's Logo

McDonald's (AT) - 37%

Subway Logo

Subway (DE, AT, CH) - 36%

Papa John's Logo

Papa John's (UK) - 39%

BackWerk Logo

BackWerk (DE) - 36%

McDonald's Logo

McDonald's (CH) - 35%

Starbucks Logo

Starbucks (AT) - 36%

Domino's Pizza Logo

Domino's Pizza (CH) - 34%

BackWerk Logo

BackWerk (AT) - 34%

McDonald's Logo

McDonald's (UK) - 33%




NORDSEE (DE + AT) - 30%

YO! Sushi Logo

YO! Sushi (UK) - 29%

KFC Logo

KFC (AT) - 29%



Wimpy Logo

Wimpy (UK) - 26%





Call a Pizza Logo

Call a Pizza (DE) - 19%

Türkis Logo

Türkis (AT) - 16%

Telepizza Logo

Telepizza (CH) - 8%

SAM'S Pizza Land Logo

SAM'S Pizza Land (CH) - 8%

Wienerwald Logo

Wienerwald (AT) - 6%

Domino's Pizza Logo

Domino's Pizza (AT) - 4%

 Very good

*Abbreviation for United Kingdom (UK), Germany (DE), Austria (AT) + Switzerland (CH)

The Atlas Challenge ranking is based on FOUR PAWS’ assessment. It provides an overview of the fast-food chains’ performance when it comes to progressive food strategies, which support meat and fish reduction as well as the increase of plant-based and innovative meat and fish substitutes. The reduction of meat products and the availability of plant-based alternatives is key to help lower greenhouse gas emissions and the impact it has on our planet and farm animals suffering in factory farms.

For more information click here.

The Atlas Challenge Fast-Food Chains Report

The Atlas Challenge Fast-Food Chains Report

You can find the report here:

Did you know?

  • Europe’s vegan meat and dairy market is expected to reach €7.5 billion by 2025.1 
  • The UK is the most developed plant-based market. Total retail sales amounted to €440 million in 2019, followed by France, Germany and the Netherlands.2 
  • Eating one less beef burger a week would be the equivalent of taking your car off the road for 515 km.3 
  • Per gram of protein the water footprint of beef is six times larger than for pulses.4
  • Worldwide, over 7 billion chickens are kept inside egg factories, laying more than 1.3 trillion eggs per year.5
  • The world’s first Lab-Grown Meat Restaurant opened in Israel in 2020, offering cultured chicken.6 
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