Only buy certified down
from ducks and geese who haven’t suffered live plucking or force feeding.
Say NO to fur from any animal
Animals should not have to die for a fur coat.
Only buy certified mulesed-free
to tell the wool industry and brands to take responsibility for animal welfare.
Choose sustainable fashion
by considering only long-lasting and pre-loved items.
Four ways to tell the differenceMore
The EU must act immediately to avert danger to humans and animalsMore
Even a fur trim comes from extreme cruelty to animalsMore
Call on policymakers and the fashion industry to finally act!More
More and more fashion brands have pledged to ban real fur More
There's plenty of fur-free fashion – the Fur Free Retailer program tells you whereMore
Painful mutilations – the bloody business of sheep wool productionMore
How angora goats are cruelly farmed for their soft hairMore
How angora rabbits suffer horrendously for luxury fashion More
Suffering for the luxury of cashmere More
Live feather plucking harms animalsMore
Did you know that geese are good "guard dogs"?More
Did you know that all ducks have highly waterproof feathers?More